Absolutely — this is awonderfully unique concept that blends sport psychology, storytelling,
place-based fantasy, and experiential learning. You’re essentially creating a literarysport experience brand centered on "The World’s First Purpose-BuiltImaginary Golf Course" — a powerful, ownable positioning. Below is a comprehensivebusiness plan broken into strategic sections:

Business Plan for RoyalZennor: The World’s First Purpose-Built Imaginary Golf Course

Executive Summary

Royal Zennor is animmersive golf brand based on a fictional, mystical golf course built into the
real terrain of Zennor, Cornwall. The brand blends sport psychology, motor
imagery training, rich fictional storytelling, and scenic place-based
experiences to create an imaginative yet skill-enhancing platform for golfers.

The core IP includes:

A 20-chapter book teaching golf through motor imagery & analogy learning

• An intricately designed fictional golf course with hole-by-hole descriptions
• A mythos around the characters, club members, and setting of Royal Zennor
  
• Monetization will beachieved through multiple verticals: content sales, merchandise, memberships,
  guided tours, digital experiences, licensing, and partnerships.
  

Mission Statement

“To help golfers improvethrough imagination, story, and place — making golf an art of the mind as much
as the body.”

Brand Pillars

Imagination-Driven Skill Building

• Mysticism Meets Golf
• Fictional History, Real Benefits
• Cornish Landscape as Story Canvas
• Community of Imaginary Realists
  
• 
  
  
  
• 1. Products &Services
  

A. Digital &Physical Products

1. The Royal ZennorBook (Core Product)

20 chapters: Each focused on one hole, one shot type, and one motor imagery lesson.

• Delivered as:
• Print paperback & hardback
• Kindle/eBook
• Audiobook with ambient sounds from Zennor/Cornwall (possible upsell)
• Illustrated/Collector’s Edition with course map inserts
  
• 2. Course Map &Guidebook
  
• Highly designed topographic map (poster & foldable guide)
• Could be bundled with the book
• Potential for AR overlays (long-term app development)
  
• 
  
  
  
• B. Membership Model
  
• Royal Zennor Membership(£40–£100/year)
  

Includes:

Monthly “Club Newsletter” with fictional updates from the club (in the style of The New Yorker meets a golf
fanzine)

• Fictional tournament results, character updates
• Guest articles from sports scientists, psychologists, and golf instructors on motor imagery, flow, etc.
• Early access to merch, events, and chapters from future books
• “Royal Zennor Member’s Certificate” (mystical design, frame-worthy)
  
• 
  
  
  
• C. Experiences
  
• 1. Guided Walking Tours– "Walking the Imaginary Course"
  

Guided walks across Zennor Head, as if walking the real golf course

• Stops at each "hole" for storytelling, historical fiction, and shot visualisation training
• Add-ons: tea/picnic at the 18th “hole,” photography
  
• £25–£60 per persondepending on duration and extras
  

2. Workshops &Retreats

Golf-focused mental game retreats in Cornwall

Partner with local golf pros or psychologists

• Could include yoga, writing, creativity sessions
  

• 2. Merchandising &Branding
  
• 
  
  
  
• Core Merchandise Ideas
  

Polo shirts, sweaters, caps with “Royal Zennor” crest

“Zennor Head Caddie Club” logo

Mugs with hole sketches or quotes from the book

• Illustrated scorecard notebooks for mental game notes
• Golf towel & tees with course map
  
• Tagline Ideas:
  
• “Royal Zennor – Play the Course in Your Mind”
• “The World’s First Imaginary Golf Club”
• “Where Imagination Meets the Fairway”
• “Enter the Mind. Play the Course.”
• “Built in the Imagination. Played by the Brave.”
  
• 
  
  
  
• 3. Digital Presence
  
• 
  
  
  
• Website Features
  
• Buy the book and merch
• Interactive map of the course (even a light parallax or animated version)
• Blog/Newsletter Archive
• Membership Portal
• Booking for Tours
• Audiobook samples / immersive soundscapes
• “Hole of the Month” Feature with sample visualisation exercise
  
• Social Media Strategy
  
• Instagram: Focus on Cornish scenery, quotes from the book, merch, golf shots

YouTube/Podcast: Short episodes on motor imagery with a character voice from the club?

• TikTok: Satirical golf club updates (“Lord Tregorran’s Monthly Rant”)
  
• 
  
  
  
• 4. Revenue Streams
  
• 
  
  
  
• Revenue Source
• Description
• Est. Annual Revenue (1st Year)

Book Sales

Print, eBook, audiobook, collector’s edition

£5,000–£20,000

Memberships

Fictional club with real benefits

£10,000–£30,000

Merchandise

Apparel, mugs, maps, accessories

£5,000–£25,000

Guided Tours

Zennor-based walking experiences

£3,000–£10,000

Workshops/Retreats

Golf & imagination retreats

£2,000–£7,000

Licensing/Collaborations

Cross-branding with golf apparel or apps

£1,000–£5,000+

5. Marketing &Partnerships

Marketing Plan

Launch campaign: Limited-run merch & “First Edition” book drop

PR story: Send press release to golf blogs, UK lifestyle publications, Cornwall tourism outlets

Podcast Tour: Appear on mental golf podcasts, psychology-in-sports shows

Influencer kits: Send golf Instagrammers book + custom merch + map

Potential Partnerships

Golf psychology experts & authors (guest content)

Cornwall tourism orgs & walking tour platforms

Boutique publishers of strange/fantasy fiction

• Golf apparel brands for co-branded merch
  
• 
  
  
  
• 6. Future Development
  
• 
  
  
  
  
• Mobile App with course walkthroughs, AR overlays, guided visualisations
• New Book Series: "Royal Zennor: The Junior League", or “Ghosts of the Back Nine”

Animated Web Series: Fictional club stories

• Board Game/Card Game based on strategic hole play and story outcomes

Royal Zennor Golf Ball Line with designs tied to character quirks or course features

7. Financial Planning& Funding

Start-Up Costs (Est.)

Item

Cost Estimate

Book Publishing & Design

£2,000–£5,000

Website Development

£1,000–£3,000

Merchandise Inventory

£2,000

Marketing & Launch

£1,500

Legal/Branding/IP Registration

£800

Tour Guide Insurance/Setup

£500

Total

£7,800–£12,800

Funding Sources

Self-funded

Crowdfunding (Kickstarter for the book & merch)

Creative arts or tourism grants (UK/Arts Council)

Business Plan for RoyalZennor – The World’s First Purpose-Built "Imaginary" Golf Course

• 
  
  
  
• Executive Summary
  
• Royal Zennor is agroundbreaking, fictional golf course concept set in the mystical landscape of
  Zennor, Cornwall. Leveraging the proven benefits of motor imagery for motor
  skill acquisition in golf, Royal Zennor offers a unique blend of immersive
  storytelling, educational content, and a strong brand identity centered on its
  mystical, imaginary nature. The business will monetize through multiple revenue
  streams, including merchandise sales, book sales, memberships with exclusive
  newsletters, guided tours, and additional offerings like virtual experiences
  and partnerships. Our mission is to create a global community of golf
  enthusiasts who engage with the Royal Zennor brand for entertainment,
  education, and inspiration, while driving revenue through innovative
  strategies.
  

Business Overview

Business Name: RoyalZennor – The Imaginary Golf Course
Location: Based on the real terrain of Zennor, Cornwall, with a digital
presence via a website.
Mission: To immerse golf enthusiasts in a mystical, fictional golfing
experience that enhances their skills through motor imagery, analogy-based
learning, and emotionally engaging storytelling, while building a globally
recognized brand.
Vision: To become the leading imaginary golf experience, blending
entertainment, education, and community for golf lovers worldwide.
Unique Selling Proposition (USP): Royal Zennor is the world’s first
purpose-built "imaginary" golf course, combining motor imagery,
analogy learning, and mystical storytelling to improve golf skills and
captivate audiences emotionally.

Facilities &Offerings:

A detailed website featuring a map of the 18-hole golf course, with descriptions of each hole’s unique attributes.

A 20-chapter book, The Chronicles of Royal Zennor, focusing on the history, members, and staff, with each chapter
centered on a specific golf shot using motor imagery and analogy learning.

• Merchandise (e.g., polo shirts, mugs) branded with the mystical Royal Zennor identity.
• Annual memberships offering monthly newsletters with fictional updates, guest articles by experts, and
  exclusive content.
• Guided tours on the real Zennor landscape, narrating the fictional tales of Royal Zennor.
• Future potential for virtual reality (VR) experiences and partnerships.
  
• 
  
  
  
• Market Analysis
  
• Industry Overview: Theglobal golf industry is thriving, with a market size valued at approximately
  $3.66 billion for golf clubs alone, according to industry reports. The sport
  has seen a resurgence in popularity since the pandemic, particularly among
  younger demographics. Additionally, the rise of digital and experiential
  marketing in the golf sector provides opportunities for innovative concepts
  like Royal Zennor to capture niche audiences.
  

Target Market:

Golf Enthusiasts (Ages 18-54): Avid golfers interested in improving their skills through motor imagery and analogy
learning.

Fiction and Storytelling Fans: Readers who enjoy emotionally engaging, mystical narratives with a golfing twist.

• Tourists in Cornwall: Visitors to Zennor seeking unique, immersive experiences.
• Corporate Groups: Businesses looking for creative team-building activities or unique marketing partnerships.
• Online Communities: Golfers worldwide who engage with digital content, including blogs, newsletters, and virtual
  experiences.
  
• Market Trends:
  
• Increased interest in mental training techniques like motor imagery for sports performance.
• Growing popularity of experiential tourism, such as guided tours with storytelling elements.
• Demand for personalized, niche digital content (e.g., newsletters, blogs) in the golf industry.
• Rising sales of branded merchandise as a revenue stream for golf-related businesses.
  
• Competitive Analysis:While traditional golf courses compete on physical facilities, Royal Zennor’s
  imaginary nature sets it apart. Competitors include golf academies offering
  mental training, golf fiction authors, and local Cornish tour operators. Royal
  Zennor’s unique combination of motor imagery, storytelling, and mystical
  branding provides a competitive edge by offering an entirely new experience.
  

Marketing & SalesStrategies

Branding Strategy: RoyalZennor will position itself as a mystical, one-of-a-kind golfing experience
with the tagline:
"Imagine the Shot, Master the Game – Royal Zennor, Where Legends
Swing."
This tagline emphasizes the motor imagery focus and the mythical allure of the
course. The brand will use a consistent color scheme (deep greens, golds, and
purples to evoke mysticism), a logo featuring a stylized golf club intertwined
with Celtic knots, and imagery of the rugged Zennor landscape.

Marketing Channels:

Website: The central hub for Royal Zennor, featuring the course map, hole descriptions, book sales, merchandise
store, membership sign-ups, and tour bookings.

Email Marketing: Targeted campaigns to promote book sales, memberships, and tours. Use segmented lists to send
personalized content, such as birthday discounts or re-engagement offers
for inactive subscribers.

• Social Media Marketing (SMM): Build a community on platforms like Instagram and Facebook by sharing
  user-generated content, behind-the-scenes stories, and snippets of the
  book. Use targeted ads to reach golfers interested in mental training and
  Cornish tourism.
• Blog & Newsletter: Maintain a blog on the website with golf tips, motor imagery techniques, and fictional updates
  from Royal Zennor. Monthly newsletters for members will include guest
  articles by researchers on motor imagery and the golf swing.
• Community Engagement: Host virtual events (e.g., webinars on motor imagery) and participate in local Cornish events
  to build brand awareness.
  
• Sales Strategies:
  
• Offer bundled packages (e.g., book + merchandise + tour) at a discounted rate.
• Use upselling techniques on the website, such as suggesting a membership during book purchases.

Implement a referral program rewarding members who bring in new customers with discounts or exclusive merchandise.

• 
  
  
  
• Revenue-Generating Ideas
  
• Royal Zennor willdiversify its revenue streams to maximize profitability while building a loyal
  customer base. Below are the primary and additional revenue ideas:
  
• 1. Merchandise Sales:
  

Products: Branded polo shirts, mugs, hats, golf towels, and limited-edition items like a Royal Zennor golf ball set.

Strategy: Launch an e-commerce page on the website to sell globally. Offer customization options (e.g., embroidered
initials on shirts) and exclusive items for members (e.g., a 5-year member
commemorative mug).

• Seasonal Promotions: Tie merchandise to holidays (e.g., "Mystical Christmas Collection" with a festive
  mug design).
• Estimated Revenue: Assuming 500 units sold annually at an average price of $25, revenue could be $12,500/year.
  
• 2. Book Sales – TheChronicles of Royal Zennor:
  
• Format: Sell as a physical book, eBook, and audiobook to cater to different preferences.
• Pricing: $30 for physical copies, $15 for eBooks, $20 for audiobooks.

Strategy: Promote through the website, social media, and email campaigns. Partner with Amazon and local Cornish
bookstores for wider distribution.

• Estimated Revenue: Selling 1,000 copies annually (600 physical, 300 eBooks, 100 audiobooks) could generate
  $29,500/year.
  
• 3. Annual Memberships withNewsletters:
  
• Membership Benefits: Monthly newsletters with fictional updates, guest articles by scientists on motor imagery, access
  to member-only virtual events, and a 10% discount on merchandise and
  tours.

Pricing: $50/year per member.

• Strategy: Use email marketing to convert book buyers into members. Offer a free trial month to attract sign-ups.
• Estimated Revenue: With 500 members, revenue would be $25,000/year.
  
• 4. Guided Tours in Zennor:
  
• Offering: Guided walking tours of the Zennor landscape, narrating the fictional tales of Royal Zennor and describing
  the imaginary holes.
• Pricing: $40 per person for a 2-hour tour, with group rates at $35 per person for 5+ people.
• Strategy: Partner with local Cornish hotels and travel agencies to offer tour packages. Promote to tourists via social
  media and local tourism boards.
• Estimated Revenue: Conducting 50 tours annually with an average of 8 people per tour at $40 each could generate
  $16,000/year.
  
• 5. Virtual Reality (VR)Experiences (Future Growth):
  
• Offering: A VR experience where users can "play" the Royal Zennor course, immersing themselves in the
  mystical landscape and practicing shots with motor imagery guidance.

Pricing: $10 per VR session or a $50 annual subscription for unlimited access.

• Strategy: Partner with VR developers to create the experience. Market to golfers worldwide as a training tool.
• Estimated Revenue (Year 2 Onwards): 1,000 VR sessions annually at $10 each could generate $10,000/year.
  
• 6. Corporate Partnerships& Events:
  
• Offering: Customized corporate packages for team-building events, including guided tours and branded merchandise for
  employees.
• Strategy: Network with local businesses in Cornwall and use LinkedIn to reach corporate decision-makers. Highlight
  the benefits of motor imagery for stress relief and team bonding.
• Estimated Revenue: 10 corporate events annually at $1,000 each could generate $10,000/year.
  
• 7. Educational Content& Workshops:
  
• Offering: Online workshops on motor imagery and analogy learning, featuring guest speakers (e.g., researchers, golf
  pros).
• Pricing: $100 per workshop.
• Strategy: Promote through the newsletter and social media. Offer discounts to members.
• Estimated Revenue: 5 workshops annually with 20 attendees each at $100 could generate $10,000/year.
  
• 8. Sponsored Content &Advertising:
  

Offering: Sell advertising space in newsletters and on the website to golf-related brands (e.g., equipment
manufacturers, mental training apps).

• Strategy: Leverage the growing community of Royal Zennor members and website visitors to attract advertisers.
• Estimated Revenue: $500 per ad, with 10 ads annually, could generate $5,000/year.
  
• 9. Loyalty Program:
  
• Offering: Reward repeat customers with points for purchases (books, merchandise, tours), redeemable for discounts or
  exclusive items.
• Strategy: Use a point-of-sale (POS) system on the website to track purchases and reward loyalty.
• Impact: Increases customer retention and repeat purchases, indirectly boosting revenue.
  
• Total Estimated AnnualRevenue (Year 1):
  $12,500 (merchandise) + $29,500 (book sales) + $25,000 (memberships) + $16,000
  (tours) + $5,000 (advertising) = $88,000
  
• 
  
  
  
• Operational Plan
  
• Website Development &Maintenance:
  
• Hire a web developer to create and maintain the website, including e-commerce functionality, blog, and booking system
  for tours. Estimated cost: $5,000 initial development, $1,000/year
  maintenance.

Use a CRM system to manage email lists and track customer interactions.

• Content Creation:
  
• Monthly newsletters will be written by a small team of freelance writers, including fictional stories and guest articles.
  Estimated cost: $500/month ($6,000/year).
• Blog posts will be written biweekly to drive organic traffic. Estimated cost: $200/month ($2,400/year).
  
• Guided Tours:
  
• Hire local guides familiar with Zennor to lead tours. Estimated cost: $20/hour per guide, with 100 hours annually
  ($2,000/year).
• Obtain necessary permits for conducting tours on public land.
  
• Merchandise Production:
  
• Partner with a print-on-demand service to produce merchandise, minimizing upfront costs. Estimated cost: $10/unit,
  with a $15 markup per item.
  
• Marketing Budget:
  
• Allocate $5,000/year for social media ads, email marketing software, and promotional materials (e.g., flyers for
  Cornish tourism boards).
  
• Total Estimated AnnualExpenses (Year 1):
  $5,000 (initial website) + $1,000 (website maintenance) + $6,000 (newsletters)
  + $2,400 (blog) + $2,000 (guides) + $5,000 (merchandise production for 500
  units) + $5,000 (marketing) = $26,400
  
• 
  
  
  
• Financial Projections
  

Year 1:

Revenue: $88,000

Expenses: $26,400

Net Profit: $61,600

Year 2 (With VRImplementation):

Revenue: $88,000 (existing streams) + $10,000 (VR) = $98,000

Expenses: $21,400 (ongoing, excluding initial website cost) + $5,000 (VR development) = $26,400

Net Profit: $71,600

• Growth Strategy:
  
• Expand VR offerings to include multiplayer modes and additional courses.
• Partner with golf academies to integrate Royal Zennor’s motor imagery techniques into their programs.
• Explore licensing deals for The Chronicles of Royal Zennor (e.g., film or TV adaptations).
  
• 
  
  
  
• Management Team
  
• Founder & Creative Director: You, responsible for overseeing the vision, storytelling, and branding.
• Marketing Manager: A hired professional to manage digital marketing, social media, and email campaigns.
• Tour Coordinator: A local hire to organize and lead guided tours in Zennor.
• Freelance Writers & Designers: Contracted for newsletters, blog posts, and merchandise design.
  
• 
  
  
  
• Call to Action
  
• Royal Zennor is poised torevolutionize the golf industry by blending entertainment, education, and
  mysticism into a unique imaginary golfing experience. We invite investors to
  join us in bringing this vision to life, with a projected net profit of $61,600
  in the first year and significant growth potential through digital expansion.
  Let’s swing into the future of golf together!
  
  
  

Marketing Blurb:

Welcome to Royal Zennor— The World’s First Imaginary Golf Club

Tucked into the ruggedCornish cliffs of Zennor lies a place that doesn’t exist — and yet, it lives
vividly in the minds of golfers across the world. Royal Zennor is a mythical
18-hole course built from imagination, history, and the ancient landscape of Zennor
Head. It’s not just a course — it’s a story, a state of mind, and a
revolutionary way to play better golf.

Here, the fairways arefiction, but the benefits are real.

Through immersivestorytelling and proven mental techniques like motor imagery and analogy-based
learning, Royal Zennor helps golfers of all levels improve their feel, focus,
and creativity. Our 20-chapter book follows the strange, touching, and often hilarious
lives of club members past and present, each chapter guiding you through a
specific shot — from booming drives to delicate chip shots — embedding the feel
of each into your mind.

Explore our hand-drawncourse map, become a Member of the Imaginary Club, receive monthly fictional
newsletters, or join us in Cornwall for a real-world walking tour through the
imagined course itself.

Royal Zennor is a club forthe curious. For those who know golf isn’t just numbers and swing speeds, but
artistry, imagination, and story. Whether you want to improve your game, escape
into a world of folklore and fairways, or just wear a polo that no one else on
the course understands — you’re in the right place.

Step onto a courseunlike any other. Step into Royal Zennor.

Welcome to Royal Zennor– Where Imagination Shapes Your Perfect Swing!

Step into the mysticalworld of Royal Zennor, the world’s first purpose-built "imaginary"
golf course, nestled in the rugged, enchanting landscape of Zennor, Cornwall.
Here, golf isn’t just a game—it’s a journey of the mind, a tale of legend, and
a path to mastery. At Royal Zennor, we’ve reimagined golfing by blending motor
imagery, proven to enhance your skills, with captivating storytelling that
pulls you into a world where every shot feels magical.

Explore our 18-hole coursethrough a beautifully crafted map, where each hole comes alive with unique
attributes and mystical charm. Dive into The Chronicles of Royal Zennor, a
20-chapter book that weaves emotional, fictional tales of our members and staff,
guiding you through every shot—from fairway-finding drives to delicate
green-side chips—using immersive motor imagery and analogy-based learning. Feel
the swing, envision the arc, and watch your game transform.

Join our global communitywith an annual membership and receive monthly newsletters packed with fictional
updates, expert insights from researchers on motor imagery, and exclusive
discounts. Or, walk the real Zennor landscape with our guided tours, where the
stories of Royal Zennor unfold amidst breathtaking scenery. Proudly wear your
passion with our branded merchandise—stylish polo shirts, mugs, and
more—designed to capture the essence of our mystical course.

Royal Zennor isn’t justfor golfers; it’s for dreamers, storytellers, and anyone who craves a unique
experience. Imagine the shot, master the game, and become part of a legend.
Visit our shop, book a tour, or grab your copy of the book today. Royal Zennor
awaits—where will your imagination take you?

Can you give any otherexamples of literary sport experience brand

ChatGPT said:

Yes — the idea of a literarysport experience brand is quite niche, but there are a few notableexamples, parallels, and creative concepts in adjacent spaces that resemble
what you're building with Royal Zennor. These brands and projects blend storytelling,atmosphere, place, and sport/physicality, often with a strong artistic orintellectual slant:

1. The Green Jacketby Thomas Boswell / Augusta Mythology

While not a formal brand,the lore and writing around The Masters at Augusta National has createda mythic narrative around a real place. Writers like Boswell have turned it
into literature — and the mystique sells books, documentaries, and prestige
experiences.

2. Ted Lasso (TVShow → Culture Movement)

While a fictional comedy, TedLasso is an example of using storytelling, emotion, and character to createa cult-following around football — and spawned merch, coaching philosophies,
and real fan engagement that blurred fiction and sport.

3. Drive to Survive(Netflix x F1)

This docuseries turnedreal-life sport into serialized, character-driven drama, pulling innon-fans through story. It reinvigorated F1 and created brand loyalty not just
to teams, but to the mythology of the sport.

4. Goruck – TheStory of Toughness

This rucking/backpackbrand wraps its gear in storytelling about military grit, personal trials, and
community — including fictionalized “missions” in their events. It’s fitnessas narrative.

*5. Mettle Golf orRandom Golf Club (Erik Anders Lang)

They mix storytelling,exploration, and golf travel to create communities of people who see golf as a
canvas, not just a scorecard. Lang’s work in particular touches on golf aspilgrimage.

6. Secret Cinema(UK) — Immersive Fiction + Setting

They don’t do sport, butthey turn movies into fully immersive environments (e.g., you “attend” BladeRunner or Moulin Rouge) — similar in spirit to how Royal Zennor usesplace-based fiction and imagination.

7. The Raven –Literary Running Club (UK)

This is a real clubinspired by poetry, literature, and long-distance running. Runners follow
"routes of narrative" through London, combining place, physicality,
and text.

8. Strava x StoryPaths / Audio-Guided Runs

Some apps are now offeringstory-based audio runs, where your jogging route is matched with amystery or fantasy story unfolding as you move — a strong analog to your guidedwalk + fiction idea.

Would you like helpdeveloping Royal Zennor into a literary experience brand that could expand
beyond golf, perhaps into new stories or other "imaginary clubs"?

You said:

yes please

ChatGPT said:

Fantastic — here’s how wecan begin shaping Royal Zennor into a literary experience brand,grounded in golf but with the flexibility to evolve into a broader cultural and
immersive storytelling platform.

🔮 Royal Zennor as a Literary Experience Brand

🌿 Core Identity

Tagline: Built for the Mind. Dreamed by Cornwall.

Positioning: A mystical, story-driven golf experience that lives in the imagination, teaches through narrative, and invites physical exploration
of a fictional course set in a real place.

Mood: Mythic, poetic, a bit eccentric, emotionally rich, and rooted in place.

Inspiration Archetype: If J.R.R. Tolkien had written a golf book.

🧱 Pillars of the Brand

1. Narrative-BasedLearning

Teach golf through story, motor imagery, and emotional analogy.

Develop future books: “The Imaginary Caddie’s Handbook,” “Legends of the Clubhouse,” etc.

Partner with sports psychologists or performance coaches to legitimize it.

2. Fictional MembershipCulture

Membership = belonging to a story, not just a product.

Receive “dispatches” from the club, updates on fictional tournaments, new characters.

• Add collectible items (custom scorecards, coins, stamps, secret lore pages).
  
• 3. Guided ImaginativeExperiences
  
• Cornwall Walks: Bookable tours with a narrator who guides you through the imaginary course in the real landscape.
• Develop audio walks / podcast series with chapters linked to locations.
• AR Map App (future): View the imaginary course overlayed on real-world geography.
  
• 4. Physical ProductLine
  
• Golf gear with mystic branding (polo shirts, caps, headcovers, bag tags).

Illustrated course map (poster-style), field journals, embroidered towels.

Book sold in premium packaging as an “initiation kit.”

5. Events &Activations

• “Invisible Invitational” — global virtual tournament where people “play” Royal Zennor by reading a chapter and going
  to their local course to recreate the shot.
• Immersive reading evenings (fireside tales from Royal Zennor).
• Collaborations with Cornish folk musicians, storytellers, or artists.
  
• 
  
  
  
• 🚪 Potential for Expansion
  

Once Royal Zennor isestablished as the world’s first imaginary golf club, it could be thefirst in a wider universe of literary sporting experiences:

• Royal Aigle (Alpine imaginary ski lodge)
• The Forgotten Ring (Roman-style running club with myth-based training)
• Club Flotsam (an imaginary sailing regatta filled with ghosts and gods)

The Hollow Court (a tennis club locked in an eternal match between rivals)

Each rooted in fiction,tied to real landscapes, and teaching performance through story, setting, and
psychology.

💸 Revenue Streams (Expanded)

Revenue Source

Details

Book Sales

• Physical, digital, and collector’s editions

Memberships

Monthly stories, exclusive content, digital events

Merchandise

Apparel, prints, journals, scorecards, collectible pins

Guided Walks

Ticketed Cornwall-based tours with a narrator or actor

Digital Products

Audio chapters, meditative golf training, AR maps (future)

Brand Collaborations

Limited edition clubs, balls, or apparel with premium golf companies

Live Events

Readings, story-driven tournaments, literary golf salons

Would you like helpcrafting the membership program, the product catalog, or sample
social/marketing materials next?